Rate Shopping Pays, Most Don’t Do It
Even small rate differences can expand the number of homes within reach for buyers facing strained affordability, new research shows.
Marketing Moves Beyond ‘Just Listed’
As social feeds evolve, listing graphics stand out less. Agents get more engagement with storytelling, lifestyle content and authentic video.
NAR Forecast Sees 2026 Market Rebound
NAR economists project lower rates, rising inventory and a 14% sales increase in 2026, though progress will vary by market as affordability and supply differ locally.