
Mentors Coach New Leaders
To boost mentoring buy-in, real estate pros should highlight the value of training and empathy, encouraging agents who want to grow personally and professionally.

Google Goes All-In on AI
AI is now in searches, shopping, creation and other services, and real estate pros can leverage these new tools to reach customers and track advertising success.

April New Home Sales Surge
New single-family home sales in the U.S. rose 10.9% in April as builders offered incentives to attract buyers despite economic headwinds.