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Effective cold email subject lines are personal, concise and relevant. Try testing different styles and avoiding clickbait to drive higher open rates.

NAR: Housing Sector Feels Strain of Shutdown
Real estate buyers and sellers are facing increasing uncertainty and delays. The wider economic impact will be significant if Congress doesn’t come together, NAR said.

Mortgage Rates Decline Again, Nearing a 2025 Low
The average rate on 30-year mortgages rate slipped to 6.27% from 6.3% last week, while 15-year rates dropped to 5.52% from 5.53%.