Realtors should rethink captions as social search changes
As social platforms scan captions, video audio and on-screen text, Realtors should use clearer keywords and more specific hashtags to help buyers and sellers find their posts.
Florida too hot to handle? Think again
Hot, yes. Exodus? Not yet. New research from Florida Atlantic University finds that extreme temperatures aren't pushing residents out of Florida or other Sun Belt states.
Survey: First-time buyers remain optimistic despite affordability hurdles
Many first-time homebuyers still plan to purchase homes despite affordability challenges, with buyers increasingly willing to compromise on location, size and financing strategies to enter the market.